7 Steps To Succeed A Coaching Business In The Digital World
Have you ever thought, why do the people in the first place come to a coach, seeking his or her opinion?
No matter what field of expertise the coach belongs to, the clients will always be in search of a definite amount of clarity. Or, wanting a better perspective maybe and to encore the same in their professional niches or personal endeavors.
Suppose, you are a health coach.
What do you think people would approach you for?
Health issues and lifestyle tips, an obvious answer.
Let’s break it down further.
How to lose weight? What diet should I follow? How can I make myself more productive? These are some of the most relevant questions, for which they will be looking clear-cut valuable suggestions from you.
Now, the catch in the process lies here.
Unless, the aims of the services you provide, or the products you offer, are effectively meted out to your customers, no one would be willing to invest their time or money in you. You are an experienced health coach, having adequate knowledge about the world related to health. You have quality products to present. But, what if, you don’t own a shop in the digital space, wherein, almost all your customers keep surfing all day to find deals, offers or anything they need at all.
So, first things first, to bring your business online, “you need to be where your customers are.”
You have to get on the digital front and make yourself appear in front of the customers.
With the invention of loads of digital phenomena, many new practices have taken birth and are growing in shape.
Digitalization has hit the marketing world like a bolt of lightning and engages all-time to reform it completely.
Some businesses, who have adapted to the change, reap benefits while others are merely pushed out of the market sphere. There are endless, who are still trying to wrap their heads around the tricky concepts of digital marketing.
You can be carrying out your business single-handedly, or maybe a team of two to hundred, and wish to connect to more people. Here, are some basic strategies that the coaches and small-scale businesses can apply to have a robust standing in the digital space and, get an upper hand in the market.
Some digital marketing strategies that can enhance your online presence
1) Build a website that will drive in the leads. (Website Designing)
Many think, a website is not relevant to their business, or that a website is far too expensive to afford.
Neither of the two holds any truth.
Building a website is the foremost step you take when you start on the path of establishing a noteworthy presence for yourself online.
Even if, some are equipped with a website, a large proportion of them suffer from an incongruent image of the brand, confused messaging, poor design, and outdated content, which creates terrible impressions on the visitors and potential customers.
They forget the fact, that websites mostly act as the first time exposure of a brand to a customer. The voice, the opinions of the brand, and hence, should be created in an effective, yet simple manner.
It should be clean and free of the overboard bloating animations.
If a customer finds the website easy to use and identifies its purpose quickly, you have almost made a deal here.
Great graphics, good eye-flow, and a lucid layout will surely bring keep the traffic growing and on.
As a coach, you may be the sole representative of your brand. It becomes necessary for you to reflect your opinions and views, through the medium of your website.
While working on your website, focus on the needs of your customer.
Also, make sure you maintain a clear code of CTA (call-to-action).
It depends on what you ask your visitors to do. It can be filling a lead form, signing for an email, or making a purchase.
Note the loading speed of your website. If it takes more than 3 seconds to load, you shall lose half of your inbound traffic.
Check your website speed with this free tool by Google.
2) SEO and PPC – you can’t miss them by any chance. (Ranking On Google)
Now, invest a little of your time and money on increasing the probable online encounters between you and your customers.
If you pay attention to the SEO (Search Engine Optimisation) and implement it accordingly on your websites as well as blogs, you can have a better and higher ranking on Google, Bing, or any other search engine.
The more real estate you have in the digital world, the more advantage you get over your competitors.
Moreover, you ranking frequently on the search lists, will increase the credibility of your websites/web pages, thereby, directly leaving a beneficial impact on your brand. In simple words, the more you appear on the search engines, the stronger the trust of the customers will get.
Trust is the key to develop long-lasting relationships with your customers, and an undeniable way to increase sales.
SEO contributes to the organic traffic, and exclusively depends on the content you upload on your website, and the other channels you use to propagate the name of your brand.
PPC (Pay-Per-Click) Advertising and SEM (Search Engine Marketing), wherein, you pay a definite amount to set up as well as optimize ads. And, you also draft a budget for the placement of ads on the search engines.
A greater number of people are going to interact with the ads, than to a search engine result over Google or Bing.
Listing your ads will guarantee you to a favorable position, and give your website/ web page a straight-hit appearance to the eyes of the customers.
This is the right place to put money in, as it will pay dividends in the future.
3) Make sure you keep bringing your customers back and back again to the website. (Remarketing)
Remarketing is an umbrella term that involves marketing to the same prospect again and again.
Here is an extensive article on Remarketing.
Statistically, 97% of the people that visit your websites for the first time, are not going to take any action you hope they would have.
Many go into full proof research for the product, they wish to purchase.
They jump from one website to the other and compare about two or three business services before finalizing the end choice for themselves.
4) A business lives and dies by its reputation. (Branding)
If you go by the figures, 87% of the online customers do not buy a product, if it has no reviews.
GoogleMyBusiness and Facebook are two of the review platforms, and you can easily make an account on both of them.
TopRatedLocal.com is another platform, you can use to your advantage.
You can create a profile for free, and avail yourself of a great means to generate reviews. It also allows you to aggregate reviews from all the other platforms, helping you to infuse the tender trust into your customers.
You can send an email to the customer after every transaction, asking them about their experience. The answer could be derived as a simple thump up or down – a yes or a no. As a coach, you can also check-in for queries.
If you get a negative review, try to find the cause behind it.
If you are able to fix the problem and turn the situation around, managing to change the grumpy one into a happy one; the credibility of your brand will go up by leaps. Make sure, you convince him or her, to replace the bad review with a lesser harsh one.
5) Focus on Videos and Images (Visual content Marketing)
Feature educational as well as engaging content on your websites, conversion pages, and the other social forums you use. It can be in the form of interesting blogs, posts, and most importantly, videos.
Videos are the best appreciated and shower a number of likes and comments. They rank highly on Google and YouTube and can flush in huge leads. Get in front of a camera and pour out your heart. Inform the customers, how can your services or products add value to their lives, and what are the basic goals of your profession.
As a coach, you can pull in a series of videos, and share lucid explanations on specific aspects of your field.
Try to emulate the worth of your brand via the videos you create.
Take some time to develop your perfect sales pitch, and in between, plant in the roads for new things and fresh locations.
You can measure the effectiveness of your videos through analytics, and keep a wary eye on their performances.
Building up a strong content base for the videos is basically laying the foundation of the information blocks on your website.
If the videos are positively received by your prospective customers, it’s a direct indication that the trust they put in your services has emboldened.
Trust gives way to comprehension and mutual understanding, which further causes the confidence to grow in each other. In return, all of it boosts the SEO value of your websites and content.
6) Creating a social media presence – a mandatory thing to do.
(Social Influence=Social Media Marketing)
Social media (including Facebook, YouTube, Twitter, LinkedIn, Snapchat, Instagram, etc.) provides free platforms, which you can use for expanding your digital real estate and projecting your online persona.
The opportunity to reach people and communicate with them on platforms they are already familiar with and have trust upon is a huge advantage. You don’t even have to invest monetarily in this. So, you better leverage on that.
It doesn’t mean you never put financial resources into proper account.
But primarily, when you are just beginning, you ought to focus more on the content you produce.
Commit greatly in the making of your videos, provide pictures of the initial projects you have undertaken and place testimonials strategically, on your online platforms.
According to a rough estimate, 81% of the consumers confirm that social media majorly influences their shopping behaviors.
Such platforms gift you and your business the exposure you require. You can record the behaviors, the intentions, and the social-economic statuses of your customers, make a distinct list of them, and prepare yourself well.
Next time, when they need your services, you optimize your online presence in a way that they can find you and avail of your products.
GoogleMyBusiness has an incredible influence on your map listing. Local businesses need a GoogleMyBusiness page and a prominent position in the online Google directories.
To take up more organic space on such social outlets, you have to input both time and money.
Make productive groups on the various social web pages and interact with your prospects. Automate your posts and update them consistently. Advertise on these platforms. You can further boost your Facebook and Instagram posts, pressing a little burden to your pocket. Content and community curation remains a major part of social management.
If you are able to convert leads from the social forums, the customers will then transform into your brand ambassadors, and recommend their friends and family about your services. It will have a massive impact on your ROI.
7) Get an edge over the stiff competition, ever-growing in the digital world. (Customer Relationship Management)
Avoid stocking up the yellow legal pads, and step away from the analog world. Introduce automation into your sales process by using the efficient Customer-Relationship Management (CRM) tool.
You can leverage time and spend the extra hours with your customers, instead of working on collecting data about them. The CRM tool will track the life-time value of all your customers from different marketing channels. It ensures a fitting growth in your business and brings satisfactory results on your investments.
Whatever is written in this article is just a tip of the iceberg.
If you wish to know about leveraging Digital Platforms to book a free consulting session.