8 Best Digital Marketing Books

Do you want to read about some of the best digital marketing books of 2021? But before that let’s understand that the key to success in digital marketing is that we market the products we build. It’s more about narrating an exciting story, it’s about knowing your customers closely and engaging with them on a personal level. Therefore, there’s a direct need for Product Managers and Marketers to work closely together.

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Trends keep changing rapidly, as digital marketing is an evolving field. We’ve collected one of the best books of all time that will keep you updated with the latest trends, which will not only help to keep your target audience engaged and but teach you relevant strategies of Digital Marketing.

Let’s Read About Some Of The Best Digital Marketing Books

Contagious: Why Things Catch On

by Jonah Berger

Why should you read?

What makes things famous and popular? If you are about to say advertisement, think again. People don’t listen to advertisements as much as they listen to their peers. But why do people actually talk about certain products more than others?

Why do some stories resonate with the audience more ? Why are some products more infectious than others? And what actually makes any content go viral online ?

The book Contagious gives you insights to specific, actionable techniques for helping information disseminate better and certain tips regarding designing messages, advertisements, and especially content that resonates with people more.

Whether you’re a CEO at a big company, a small owner of an enterprise who’s trying to boost his business, a politician in the parliament, or a health official trying to spread the word out, Contagious will provide you with ideas as to how to make your product or idea catch on.

Digital Marketing Strategy: An Integrated Approach to Online Marketing

by Simon Kingsnorth

Why should you read?

Ranging from content marketing, SEO,  social media marketing, user experience, to customer loyalty, automation, and personalization, this edition features updates on marketing automation, email marketing, messaging, online and offline integration, the power of technologies such as AI, besides that new data protection and privacy strategies that are cutting edge.

Digital Marketing Strategy is an ideal road map for any marketer to streamline a comprehensive strategy for measurable, optimized results that is accompanied by downloadable templates and resources.

Online resources such as implementation guides that are practical spanning SEO, paid-search, emails, lead generation, and more, as well as some group activities, which will be regularly updated to equip the readers as digital marketing would continue to evolve.

What Customers Crave How to Create Relevant and Memorable Experiences at Every Touchpoint

by Nicholas Webb

Why should you read?

Assume you know your audience? Be more assured about this than just thinking you do, because your success would depend on it. The best companies in the world first research extensively and exhaustively what their customers exactly want, and then they deliver it through memorable and deeply rooted human experiences that results in success that was previously believed to be unachievable.

So once again the question arises, how well do you know your customers? With radically changing consumer expectations in a hyperconnected economy , the expectation for any successful business is not always easy to decode.

But in What Customers Crave, Author Nicholas Webb who is a business strategist as well provides you with simple ways to tackle this critical task.

The task is to be able to confidently answer two important questions: What do your customers love the most? What do they hate the most? Jam-packed with illustrations and tools, this book is a must-have as it helps businesses reinvent and provides them with ways to engage with customers (both physically and virtually).

Hacking Growth How Today’s Fastest-Growing Companies Drive Breakout Success

by Morgan Brown & Sean Ellis

Why should you read?

This must-have resource is written by two phenomenal industry pioneers. It is a comprehensive toolkit or in simple words, it’s a “bible” that any company would need to implement their own Growth Hacking strategy, that ranges from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results.

Hacking Growth primarily focuses on customers rather than products and things related to them like how to gain them, retain them, engage them, and monetize them. 

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

by Marcus Sheridan

Why should you read?

In today’s digital era, the traditional sales funnel that consisted of marketing at the top, sales in the middle, and customer service at the bottom are no longer effective. To be successful, businesses must not only tackle but should obsess over the questions, concerns, and problems of their customers, and address them as honestly and as thoroughly as possible.

Every day, customers turn to search engines to ask millions of questions tickling their minds. Having the answers to those questions in a comprehensive manner can attract thousands of potential customers to your company but that happens only if the kind of content marketing or the content strategy you have adopted. That is what puts your answers at the top of those search results. It’s a simple yet powerful way to produces growth and success fast: They Ask, You Answer.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

by Ann Handley

Why should you read?

Everybody Writes is not merely a book but a go-to guide to drawing in your customers and retaining them through stellar online communication. As we know in our content-driven world, every one of knowingly or unknowingly  is, in fact, a writer.

If you have a website, then you are a publisher. If you are on social media, you are into marketing. This means that we are all relying on our words to carry out and spread out the marketing messages. We are all writers.

In this book called Everybody Writes, a  marketing veteran Ann Handley gives fabulous expert guidance and insights into what goes into content creation, production, and publishing to get results.

This book also familiarizes you with the process and strategy of that and makes you well versed in it.  

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

Why should you read?

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Also Read: 5 Best Social Media Strategies For A Coach Or A Speaker

Building a Story Brand: Clarify Your Message So Customers Will Listen

by Donald Miller

Why should you read?

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage.

Building a Story Brand does this by teaching readers the seven universal story points all humans respond to.

1 Comment

  • Priyanka Sharma June 15, 2021

    Thanks for this😍😍❤❤❤

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