Six Best Digital Marketing Blogs to Follow in 2020
With the technological advancements reaching new heights every other day, the digital space is ever-evolving and transforming into more complex a world. It is essential for the fresh as well as the experienced digital marketers to be proficiently equipped with all the revised information and new developments, taking place in their fields of concern.
The internet is flooded with articles, varying in a wide range, from gaining an edge about the SEO techniques to the user-friendly content strategies, or the extensively guiding principles on social media tactics.
It has become an undeniable necessity for digital marketing professionals, to engage themselves in the process of learning. Be it the various elements and modules of digital marketing, and thereby, utilizing the knowledge so gained into the successful implementation of their own online marketing strategies.
Herein, we provide you with some of the six best digital marketing blogs that you should follow in 2020.
They would help you with a clear understanding of all the updates happening in the dynamic world of web marketing. Simultaneously, honing your skills and upgrading your level of expertise.
(Visit the official website at https://moz.com/blog)
Founded in 2004, by Rand Fishkin and Gillian Muessig, it is one of the oldest and most significant blogs, to give an in-depth analysis about Search Engine Optimization (SEO), and all the topics revolving around Search Engine Marketing as a whole.
A complete hub in its own, comprising of the ambitious Beginner’s Guide to SEO, and the hundreds of Whiteboard Friday video tutorials.
Since its initiation, MOZ has been experimenting with different content types, setting an example of how great content can strengthen marketing blogs and software companies.
Now, they host Whiteboard Friday videos on rotation. They have never relied much on fancy technology, but the production quality and effects, have definitely improved throughout the years.
They mainly align their focus on a solid understanding of the SEO related marketing techniques and research works.
Some of their popular blog topics are as follows,
- The market tactics people love
- Six ways to get organic traffic without ranking your website
- Intro to SEO competitive analysis 101
2) Neil Patel
(Visit the official website at https://neilpatel.com/blog/)
The man behind this extremely popular blog is Neil Patel, who founded Crazy Egg in 2005, which allowed the companies to keep a detailed track of the user’s activities on their websites. He has been tirelessly putting his efforts into providing digital solutions to marketers across the globe and has even collaborated with several 100 companies.
His blog is a combination of videos, into which he lends his profound insights and entertaining podcasts. The digital marketers visiting the blog amass useful information about SEO, and various tips to improve rankings in the search engines, drive more traffic, and engage leads.
Some of the notable topics being,
- The secret to top ranking on Google
- Types of Keywords that never sell
- Which pieces of content should you update
3) Content Marketing Institute
(Visit the official website at https://contentmarketinginstitute.com/blog/)
Founded in 2011 by Joe Pullizi, a prominent leader in the field of content marketing, and one accredited with several books under his belt.
Having a large contributing base as its supreme asset to cover all the bits and pieces of the content marketing profession and other related fields, which the profession potentially entwines its roots with; Content Marketing Institute is a publishing powerhouse.
They often branch out and add variety to their content; bring in surprising keynote speakers for their in-person events and teach the fundamental elements of content and digital world to the budding as well as the experienced professionals in the business. They have established themselves as the pioneering standard for the industry, sharing strategic information on developing the buyer personas and copywriting techniques, industry news, measurement and Return on Investment (ROI), etc.
Some of the well-known topics are,
- Ten must-have templates for content marketers
- The secrets of high performing online content
- Nine evergreen content formats for long-term success
(Visit the official website at https://blog.hubspot.com/)
Marketing sales, customer relationship management, and inbound marketing tactics are mainly the areas, where this blog pivots its utmost attention. The topics are arranged neatly into different sections, to suit the convenience of the readers.
Hubspot is a distinguished educational blog, well-esteemed across the world, for its high-quality content and consistent updates. With hundreds of downloadable resources, free tools as well as free marketing courses and certifications, they practically provide a designed curriculum for their target audience and customers.
Hubspot is also an example of marketing automation, executed to its fullest.
Some of the well-known topics being,
- How to create a marketing plan
- The ultimate guide to Google Docs
- Ten ways to Improve Customer Loyalty and Retention
Digital marketing depends on a plethora of factors
Some being – demographics, understanding a particular market, region-based planning, etc. For one, planning to run a business in India, it becomes extremely important to delve into the specific norms and features of the Indian market.
5) Digital Deepak
(Visit the official website at https://digitaldeepak.com/)
A part of the Digital Marketing Industry, Deepak Kanakaraju started the blogs to educate the thousands of aspiring digital marketers. He is the CEO and co-founder of Pixeltrack digital.
Digital Deepak is one of the most comprehensive and informative blogs, primarily throwing light on the concepts of SEO and inbound marketing, email marketing, and also the efficient ways in which one could align sales with their marketing initiatives to get the optimum result.
Some of the most-sought topics being,
- How to set up an e-commerce business in India
- How to build a great brand by driving brand engagement
- Automate your marketing with drip marketing campaigns
6) Digital Vidya
(Visit the official website at https://www.digitalvidya.com/blog/)
Asia’s one of the leading Digital Marketing & Data Analytics training company, Digital Vidya is the first to launch Social Media Marketing Workshop Series in India.
They offer customized Digital Marketing and Analytics training programs for corporations and, assist them to scale up their businesses.
Some of the recent topics discussed,
- Types of linear programming problems: concepts and solutions
- Top 10 winning product launch ideas every marketer should know
- A-Z career counseling, Resources for Indian students
Social networks continuously changing their algorithms make the digital world, stay always in a state of flux. When a new social network, search engine, content format, or app starts trending, it wouldn’t be rational to drift along with the current tide. You will need to understand the trend yourself and evaluate, whether it actually affects your target customers. If so, you need again devise a proper way, to leverage it in your marketing strategy.
The blogs mentioned above, written in a lucid language and with interesting content, boost your knowledge. In fact, they instill in you the required lessons about the major components of digital marketing. They guide you to carry out the business initiatives confidently, and augment the profits as well as build a strong camaraderie with your customers.
Some other popular blogs that you can visit are – Ahrefs, Social Media Today, Backlinko, Orbit Media, Digitalready, etc.
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