What is graphic designing?
Before learning about different types of graphic designs, let’s understand what Graphic designing is all about!! Basically, is the art where professionals communicate messages through visual content like imagery and color, etc. There’s not a single way to do that. There are numerous types of graphic designs, each of them has a specialty of its own even though they overlap.
A lot of graphic designers specialize in a single type, and others like to work on types that are related. Graphic designers who adapt to the constantly changing industry are highly regarded. This profession requires lifelong learners who adapt to the technology of that time.
What are the various types of graphic designs?
Many of us think that graphic designers use technology to create the magic on screen, but that’s where our knowledge ends. Our idea of their work is very limited, it’s either making logos for businesses or designing graphics for advertisement. Look around.
Do you see that large banner that advertises your favorite brand or that signboard over that pastry shop or the poster of your favorite movie? Every day the things you effectively communicate with, are a result of their creativity. Let’s walk you through the world of graphic designing. Take a look to see which one strikes your mind and stays with you.
Visual Identity Graphic design
A brand is an identity of an organization or business that connects it to its audience. Every brand has a unique story to tell. Visual identity gives a visual voice to the brand by communicating the personality, tone, and essence of that brand. Their work is to visually represent their brand by giving life to the stories so that it resonates with the audience.
Their creation in this type involves business logos of companies, imagery, colors, themes, and typography. Since it is a common type of design, it is important for designers to have a general idea of all the types to create content that fits across all types of media while preserving brand consistency.
They are also expected to blend creativity with concept and excellent research work when they present their craft.
Marketing Graphic design
Ads are an inevitable part of our lives. Be it on television, youtube, or your social media sites. The impact of marketing is to an extent that companies heavily rely on marketing efforts to reach out to their target audience.
Excellent marketing requires shaking hands with graphic design because people find visual content more engaging. Thus, businesses effectively communicate their personality through this and massively use it for promotion.
When we hit the buy now option just after an advertisement knowing how good it was, that is the power of an excellent marketing campaign. Marketing designers work as a team to create campaigns whether it is digital or print to execute their marketing strategies that resonate with the target demographic.
Some common examples of marketing design are Magazine and newspaper ads, infographics, posters, banners, brochures, etc. As marketing demands have become precise and nuanced over time, many firms prefer a creative team for a greater impact.
Digital design refers to a design created to view on screen. This type encloses a lot of other designs as well from User Interface to 3D Modelling. A user interface is designed in such a way that it provides a user-friendly experience to the user during interaction with the application or device.
The user interface is found on apps, games, and websites. To enhance the digital experience of the user, the designer concerns himself with elements like colors that aren’t too dark, buttons that fall under their purview, and optimization in a way that perfectly fits the mobile screen too.
Publishing designs deal with long-form pieces like books, newspapers, and magazines. Publication designers create a proper layout and graphic that convey the vision of the author and send across the message in a preserved manner. All these aren’t restricted to print media as online newspapers, magazines and ads have become a crucial part of our morning routine.
Digital publishing has seen a significant rise over the past few months. People prefer scrolling to turn pages. Online publishing requires a proper layout and cover design as well as engaging graphics. Graphic designers who specialize in this design work with publishers and editors to create perfect layouts, covers, and graphics. They must have a basic understanding of digital publishing, printing no matter where they are employed.
Examples of publishing designs are newspapers, newsletters, magazines, and catalogs.
Almost all products require strong packaging even though it is the most visible and invisible feature of the product design. Packaging is to protect the product so that it survives all odds of storage, transportation, and sales. It acts as an effective marketing tool as every bag, cloth, book, the bottle has a story to tell.
Packaging design can sometimes attract customers to an extent that it alone gains the power to propel the business its competitor’s. Packaging designers create concepts that touch all the disciplines which require a deep understanding of its industrial design as well as manufacturing.
They must have an excellent knowledge of industrial and print design and shall be flexible enough to work according to the current trends.
Motion Graphic design
Motion graphic design is simply, graphics that move. Be it animation, video, typography, imagery, etc. As technology improved in the last few years, video content became the king. Reels have bombarded the Instagram world and videos have taken a front chair. And now its popularity will skyrocket in the coming year.
Traditionally motion graphic designing was kept reserved for television and production houses, this type came into the picture just before some time. Technological advances have even made it more economical and accessible.
It is the newest form of design that is widely seen across all digital platforms. It has opened up new areas of opportunities for all those who aspire to pursue it as a career. Examples of motion graphic designers are animated logos, promotional videos, tutorial videos, GIFs, banners, etc.
Environmental Graphic design
Environmental graphic design connects people to places to give their audience a wonderful overall experience by making places more memorable, easy to navigate, intriguing, and illustrative that drives your curiosity and makes you chase it. Environmental design is a type of design that encompasses various others like wayfinding.
Examples of environmental graphic design are Wall murals, Museum exhibitions, Public, transportation navigation, Shop interiors, and conference spaces. Wayfinding is a type of environmental graphic design that comprises landmarks and visual cues that help people figure out where they are and where they need to go without any confusion.
The environmental graphic design merges graphics, architecture, interior, landscape, and industrial design. Designers collaborate with people that have a great knowledge of architecture and graphics for desirable outcomes.
That is why it is common for professional designers of this specific type to typically have education and experience in both, graphic design and architecture. They must be acquainted with industrial design concepts and shall be able to sketch architectural plans and read them too.
Human-centered design is a philosophy that is a parent to all other types of graphic designs. It revolves around the person and places the person in the center. It focuses and analyzes the problem and creates unique solutions that are desirable. That is what it makes it unique from others.
Everything revolves around solving problems but focussing on the perspective of the human to get a better understanding of the problem to be able to deliver a design that works effectively for it. Before the designer can disseminate his charm through his creativity, they immerse themselves into understanding the audience by face-to-face interaction as well as observing everything around that goes unnoticed.