“Hi, I am Omi.
We are Get Digital Office and we are the Best Digital agency in Delhi.
We provide you a number of digital services and can change the online presence of your brand and help bring in more and more customers for you.”
Did you believe what I just said?
No one would…Because every agency out there says this same cliché thing.
How do you believe if what we are saying is true or not?
Don’t. I insist.
In this article, I will guide you on how to choose the right agency as per your brand requirement. So starting with basics…
What is a Digital Agency?
A Digital Marketing Agency is a group of experts to whom you outsource the digital needs and operations of your company.
They handle all of your online needs from inbound marketing to outbound marketing.
Now coming straight to your question i.e. what factors to consider while hiring a digital agency for your business?
We have an operating office in Delhi (region) and we have close to 20 digital and SEO agencies in the proximity of 3 km.
Competition is high.
But you need to check any Agency of all the factors which I will be listed below.
Define your needs and expectation
No two people in this world are identical.
The same way no two businesses are identical even if they have 100s of competitors.
Answer these questions for the sake of your business.
o What is the exact need of your business?
o For what do you need a digital agency?
o What are your expectations of the agency?
Make a list of these questions before stepping out and looking for any Digital service agency in Delhi.
Confused about what are the areas in Digital Marketing?
I got you. Here are the services which we (and any other decent) digital agency provides.
- Website strategy, design, and development
- Blogging and content creation
- Search engine optimization (SEO)
- Email marketing
- Social media marketing (SMM)
- Search engine marketing (SEM)
- Marketing automation
- Online advertising (PPC, Google AdWords, Facebook Ads, etc.)
Now coming to the Objectives, your brand can have.
- Branding & Awareness
- App downloads
Try to link any marketing campaign with an objective.
Are you ready for long term partnership with the Digital Agency?
See frankly speaking, you can’t achieve anything with a 1-month partnership with any Digital Marketing Agency.
Even at our agency, we don’t encourage any project which is less than 3 months.
The reason here is simple.
No matter how much effort we put for 1 month or say 2 months, except for a working website we can’t show you any tangible results.
If any agency promises to give your expected result in a month’s time, it is 99% likely that you have approached a wrong agency. (No statistics as 99%, but you get my point.)
Type of collaboration you need
Do you want to delegate all your efforts to the agency and have them handle everything, so you can focus on your core business?
How much can your in-house marketing team and the agency work in sync?
Do you prefer to hire a big agency that can provide a broad range of services or a niche agency that specializes in a particular niche?
These are the questions that you must answer before starting your search for the “Best Marketing Agencies in Delhi.”
Any agency out there has one common element all across. These common elements are the “Testimonials”.
Find the clients they have worked with and contact them.
I know. I know.
This all might sound creepy but trust me choosing the right digital agency can change the fate of your business (in a positive way.) We have a dedicated section on client testimonials and case studies of the projects we have delivered.
Understand Their Process
Every agency has a different process of achieving the results.
Because the truth is there are many ways by which your desired result can be achieved.
It all depends on the creativity and experience of the Digital Agency that you choose.
But for any of these agencies, the initial steps are going to be the same.
- Understand USP’s (Unique Selling Proposition).
- Ask your desired end goal for the project.
- Decide strategies to implement them and achieve the end goal.
- Initiate and manage projects to meet your expected goals.
- Test and optimize work to maximize impact and ROI.
These are the broad spectrum of the processes in which any agency works.
I repeat, the work within these might differ from agency to agency and that is completely OK!
Listen To Their Ideas
Tell the agency about your specific goal and ask them to pitch you on their solution.
This is the chance for the SEO agency to prove in real-time that they are fit for your brand.
Also, it gives them a chance to show you the process which they will be using after you have hired them.
After the pitch you should consider following parameters for making the final call:
Remember at last everything boils down to one simple thing, “You need to get the best.”
Now, will you believe when I say that Get Digital Office is the best Agency out there in Delhi?
Don’t believe it. Talk to us. Listen to what ideas we have for your brand, and then take your move.
Have you ever hired the wrong marketing agency for your brand? What did you learn from that mistake?